Trying to capture the zeitgeist? Forget about it. Those brave enough to try can often locate something they never realised they were looking for, though. HAARM happened when three friends decided to write songs that would get them noticed. It’s worked. By Denis Parkinson.
It can be difficult to pinpoint exactly when something good starts to happen for a band.
It might be after 250,000 plays on Spotify. It might be after a successful support slot with Bloc Party. A play of the latest single on BBC Radio One can’t hurt, either. But it’s hard to beat getting in on the ground floor and feeling momentum build; word of mouth taking on a life of its own and a buzz growing. HAARM, Liverpool ‘s latest indie-pop contenders, might just be about to hit the zeitgeist and make everyone sit up and take notice.
Their story begins in an underground tequila bar in 2016, when Chris McIntosh, Jen Davies and Olly Gorman formed a band. The addition of Olly’s brother Dylan, on bass guitar, saw HAARM busy being born and the Huw Stephens-favourites found the aforementioned momentum (there was also an appearance at Liverpool Music Week and a slot at BBC Radio One’s Big Weekender to help the march) they were looking for.
HAARM make melodic pop that is rhythmic and atmospheric, with powerful drums and keyboards supporting the lush dual-vocal approach of singers Jen and Chris. There is a darker aspect to the sound, too… moody and visceral, with vocals coming on like powerful whispering. Insistent but not overbearing, HAARM would fit right in to a playlist featuring Massive Attack, The xx or even the sound of today’s electronic pop. You’ll be equally enraptured dancing to their rhythms as listening to them on headphones in a darkened room. But play loud, always… especially new single, ‘Valentine’.
Ever had one of your mates telling you about that time they saw your favourite band in a small venue before everyone else did? This is your chance to turn the tables and hear something happening that you might just have to yourself… if only for a little while.
Friday 13th October 2017, 8pm
The Magnet, Hardman Street, Liverpool.
Pic courtesy Wall Of Sound PR